Heard this on CNN this morning and had to try to verrify:

Pennsylvania banker who was laid off after three decades with the same firm. He had sent out 1,500 resumes and landed just three interviews and no offers. Perry suggested the client focus on a dozen companies, and find and contact former employees through LinkedIn or Facebook, letting them know he was interested in working for the firm and asking if they would be willing to discuss its issues and challenges.

The banker then crafted a cover letter outlining how he had solved similar issues in his career, and sent it with a one-page resume in a Starbucks coffee cup through Fedex, so the target would have to sign for it. Within 30 minutes of receiving delivery confirmation by email, the banker called and asked if the recipient would meet him for coffee to talk about how he could help the company.

"The whole point is to get them to agree to have coffee, not an interview," Perry says. "An interview request automatically makes the (recipient) uncomfortable because there's an expectation of a job offer." The banker sent the coffee cup to 10 companies, got eight interviews and six offers in five weeks.

http://finance.yahoo.com/career-work/article/109910/unique-job-search-ta... is the link where the above quote came from. Got to that link from a hyper link at http://job-search.suite101.com/article.cfm/guerrilla-job-search-techniques
Which i got to buy typing in coffee cup resume delivery in google. The former also had a google reference where a fellow targeted a few potential employers and the bought google ad that would apear on the side the google search any time the prospective employer googled himself.